OBJECTIVE
A rebranding project that aims to identify the essence of a dying or defunct brand and transform it in a completely new direction while keeping its soul.

SOLUTION

The Research Channel is one of the leading science channels providing the best information to the world. It was associated with the University of Washington until 2010, and the broadcasting was permanently stopped because of the unauthentic information provided and lack of budget. This science channel’s soul is personal enrichment through scientific knowledge. In order to stay cohesive in an increasingly science-driven future, my new brand name was “Sciera” with a brand mission was to provide access to information about cutting-edge research that empowers and educates people.