A conceptual hair care book for international students that informs Symbolism, Study and Styles through a typographic and illustrative consistent visual system.
Scientifically it has been proved that depletion of the protein named Keratin is the main reason for the hair loss and roughening. The most common reasons are changes in climate, water, and use of the harmful chemicals for styling that damage the hair growth follicles on the scalp leading to permanent baldness. I aimed to raise the awareness and to educate by disseminating can have the important information for people to maintain their hair, regardless of age and location. The book comes with a bookmark and a style guide to choose the top internationally accepted and seen colors with required information on how to apply and take care of your hair.
Branding, Editorial, Interactive, Packaging, Illustrative.
Book, Bookmark, Packaging, Website.