OBJECTIVE
A hypothetical brand that endeavors to address a social issue through a calculated design arrangement and multiple design deliverables that range from data, retail and promotional materials.

SOLUTION
The blind population is becoming really common in the states. Increasing traffic in San Francisco is making their commute
a conundrum. Research states that youth, especially relatives of the blind are interested in helping them with their daily commute. However, they don’t have experience in helping the blind. I wanted to raise commute awareness through the following deliverables: Smartphone app, poster series, event, automobile adv., tip cards, stickers, participation certificate and smart Shoes. My goal was to encourage young people to connect, communicate and commute with the blind.