The aim of the project is to focus on human interactivity. The project was to design an app based on the usability of various gadgets and digital devices, thereby providing the smooth user experience for the audience.
Informed by a brainstorm session and research I chose a smartphone app which was everyday essential gadget as the main platform to deliver the best user experience with a user-friendly interface. The challenge was to apply the visual system to both a website and tablet. I picked a movie app to investigate the flow of booking tickets. After running several usability tests with people, I understood that this process needed more interesting and exciting features like dining-in and gift cards. The app allows users to watch the trailer right after choosing a movie to book tickets giving them an idea of the movie.
Branding, Editorial, Interactive, Packaging, Illustrative.
Design breif, Smart Phone App.